Application of the Fundamental Principles of Management

Profile of a Successful Company
GOOGLE COMPANY
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Introduction
Google is a company whose headquarter is situated in United States of America. It is a multi multinational technology organization that specializes in internet services. It primary services includes online marketing and advertising, cloud computing and software. The main source of profit is Ad words. It is an online advertising platform that places advertisements in a list of search results.
The mission and the vision of the company indicate the powerful position of the organization about what it intends to achieve in future. Google was founded in 1998 and since then it has been following its mission and vision statement which has led to its present position as one of the most successful companies in the world. The mission of the company describes its strategies as a business such as development plans while the vision statement propels the company in achieving greater heights such as innovation. The success of this organization is connected to the great efforts of Google to fulfill its mission and vision (Rule,2008).
Profile of a successful company
Google’s Vision
The vision of the organization is "providing access to the world’s information in one click". The nature of the business conducted by Google is a direct application of this mission. For example, the most popular services offered by the company are search engine services. This is a product that enables individuals to access a lot of information globally.
The vision of the company has three variables: accessibility, Global information and one click. Google fulfills various components of world information as indicated in its vision by enabling a huge number of web pages. The organization keeps databases that contain indexes of these web pages. The firm accomplishes the components of accessibility as it offers its services to every individual around the world. Finally, the one click component of the vision statement is achieved through th...