The Red Vineyard’s Current Social Media Strategy

Assignment Prompt:
The theme for weeks 3 and 4 focuses on developing a Small Business Sustainability, Survivability, and ongoing Maintenance Plan for the local business you have been interviewing. The plan you will develop and submit by Sunday of Week 4 must address how you and the Entrepreneur/mentor agree that he or she can insure that his or her business can survive for the next few years? After researching the subject of small business survivability, you should have an extensive list of factors affecting the survivability of a small business, including: catastrophic business interruption incidents, major economic downturns, shifts in consumer demand, the loss of a key individual, a computer system crash, a loss of financing, significant legal issues. There are more factors that affect the survivability of a small business that we will leave for you to discover in your reading assignments.
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Instructions:
Your assignment for weeks 3/4 is to develop a sustainability plan.
1. Read the materials in the Lessons section (Reading & Resources)
2. Do some additional research on survivability and ongoing business continuity factors
3. Develop a comprehensive list of questions to present to your Entrepreneur/Mentor
4. Conduct an interview with your Entrepreneur/Mentor. This should be done in person if at all possible. If a personal interview is unworkable, Skype, email, or a phone call me be used instead.
5. Pull together your plan in the form of a video, PowerPoint presentation, or Narrative plan.