Essay Available:
Pages:
9 pages/β2475 words
Sources:
7 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:
Business Plan: Description Of Customer And Their Needs
Essay Instructions:
This is a business plan, and it has some sort of the marketing, my business plan is a confectionary store, it is located at the Toronto downtown, it has western style pastry and Chinese style pastry, and also traditional Japanese dessert, then I have a list, answer each questions from that list, the information and sheet shall better find on Canadian website.
Essay Sample Content Preview:
Afternoon Tea Restaurant and Store Market PlanNameInstitutional AffiliationDateAfternoon Tea Restaurant and Store
Marketing Plan
Goals of Afternoon Tea Marketing Plan
* To bring awareness to residents of Toronto about our products.
* To increase the sales of our products.
* To grow the share of our business in the market.
* To target new customers.
* To enhance the customer relationships.
* It will act as a launch to our new products and services.
* It is a way of entering the market.
* To increase our profits.
Description of Customer and Their Needs
Market Segment
Afternoon Tea will target mainly the people who work at the schools that are nearby and the people who work in the offices. There is a number of other business activities that exist in the area of location of Afternoon Tea. However, in my market research, I realized that the people lacked a place where they would eat after doing their work. The people will not need to walk for longer distances since Afternoon Tea will be there to provide everything that they need.
There are also a number of students at the school who come from different countries such as Japan and China. The students always want to feel that they are at home while they are in Toronto. One of the best ways of making someone to feel at home is by giving them their type of food. We will be offering these foods at our restaurants at an affordable price.
Most of the people are tired to prepare food in the evening after a very busy day. They will prefer taking their meals at a restaurant since they lack the time and they are tired to cook. Afternoon Tea knows the needs of its customers and it will always be there to provide takeaway foods for them and in dine services.
Target Market Profile
A store is the best option for business in Toronto. Toronto has a population of 6.1 million. Food restaurants represent 6.5% of all the total businesses that are found in Toronto. According to a survey that was released in the year 2012, the Torontonians dine out at an average of 3.1 per week and thus meaning that the city is ranked at the same place with the other cities such as Chicago(2.8), New York (3.0), Las Vegas (3.3) and Los Angeles with 3.4 CITATION Can151 \l 1033 (Canada wants Entrepreneurs, 2015). The city is also made up of a large number of youth who mostly prefer taking their meals at a restaurant rather than cooking the meals for themselves.
Competitors
The main competitors for the Afternoon Tea Business are the restaurants that are located near our store and they offer the same services. However, the store is located where there is a lower number of competitors so that we can be able to increase the sales CITATION Lor16 \l 1033 (Lorri, 2016). The competitors offer various forms of promotions so that they can promote their business. They also lower the prices of the foods that they attract the customers in the late hours of the evening when they are leaving their places of work. However, they are not able to offer both drinks and desserts.
Afternoon Tea Store will come up with new ways as a way of making sure that we remain in the market. In the first place, the products that we will offer to our customers will be quite different from those of ou...
Marketing Plan
Goals of Afternoon Tea Marketing Plan
* To bring awareness to residents of Toronto about our products.
* To increase the sales of our products.
* To grow the share of our business in the market.
* To target new customers.
* To enhance the customer relationships.
* It will act as a launch to our new products and services.
* It is a way of entering the market.
* To increase our profits.
Description of Customer and Their Needs
Market Segment
Afternoon Tea will target mainly the people who work at the schools that are nearby and the people who work in the offices. There is a number of other business activities that exist in the area of location of Afternoon Tea. However, in my market research, I realized that the people lacked a place where they would eat after doing their work. The people will not need to walk for longer distances since Afternoon Tea will be there to provide everything that they need.
There are also a number of students at the school who come from different countries such as Japan and China. The students always want to feel that they are at home while they are in Toronto. One of the best ways of making someone to feel at home is by giving them their type of food. We will be offering these foods at our restaurants at an affordable price.
Most of the people are tired to prepare food in the evening after a very busy day. They will prefer taking their meals at a restaurant since they lack the time and they are tired to cook. Afternoon Tea knows the needs of its customers and it will always be there to provide takeaway foods for them and in dine services.
Target Market Profile
A store is the best option for business in Toronto. Toronto has a population of 6.1 million. Food restaurants represent 6.5% of all the total businesses that are found in Toronto. According to a survey that was released in the year 2012, the Torontonians dine out at an average of 3.1 per week and thus meaning that the city is ranked at the same place with the other cities such as Chicago(2.8), New York (3.0), Las Vegas (3.3) and Los Angeles with 3.4 CITATION Can151 \l 1033 (Canada wants Entrepreneurs, 2015). The city is also made up of a large number of youth who mostly prefer taking their meals at a restaurant rather than cooking the meals for themselves.
Competitors
The main competitors for the Afternoon Tea Business are the restaurants that are located near our store and they offer the same services. However, the store is located where there is a lower number of competitors so that we can be able to increase the sales CITATION Lor16 \l 1033 (Lorri, 2016). The competitors offer various forms of promotions so that they can promote their business. They also lower the prices of the foods that they attract the customers in the late hours of the evening when they are leaving their places of work. However, they are not able to offer both drinks and desserts.
Afternoon Tea Store will come up with new ways as a way of making sure that we remain in the market. In the first place, the products that we will offer to our customers will be quite different from those of ou...
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