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Essay Available:
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1 page/β‰ˆ275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
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Date:
Total cost:
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Topic:

NOMAD Colombia. Business & Marketing Assignment.

Essay Instructions:

•Who makes the purchasing decisions about the product in question in the proposed market (booking travel or
buying services similar to those offered by NOMAD)?
•What are the cheap or free promotion channels that allow to reach the customers, such as mailing lists, social
media groups, professional associations and meetings, industry periodicals, or similar channels that are not as
expensive as TV, but allow to get directly to the decision makers?
If applicable, provide a clear step-by-step guide for how to place an ad or distribute a message through the
channel, how much it will cost, how frequently should it be done, etc. For example, do not simply say
“Advertise via Facebook”. Provide the exact steps, cost, contacts and other tips for maximum effectiveness.
The same company u did last time. NOMAD Colombia
https://nomadtravel(dot)co/

Essay Sample Content Preview:

NOMAD Colombia
Name:
Institution:
NOMAD Colombia
The purchase decision determines the though process where the target consumer identifies a need, generates different options to choose from, and then selects the most appropriate product that satisfies the requirement. In travel and tourism, a need recognition occurs when individuals are required to select their travel agencies and destination; in this case, people want to be served by agencies that can meet all their needs, and they also want to visit places that are adventurous, attractive and that meet tourists’ expectations. NOMAD, Colombia, is always keen on creating unforgettable experiences for its tourists.
Most travel decisions are made by women. Usually, the information about decision making in the travel and tourism industry are essential because they help companies and other organizations providing these services to align their processes so that they can meet the needs and requirements of their potential customers. It is estimated that women make about 82 perc...
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