Product Team Cialis: Appropriate Target Market

Product Team Cialis Name Institutional Affiliation Product Team Cialis Appropriate Target Market In essence, the primary objective of the Cialis drug is similar to that of Viagra only that it has added benefits. The drug is keen to alleviate the erectile dysfunction as Viagra but then, it has no notable side-effects and it has a longer half-life than its stiff competitor. Its effective dosage levels are also low and more importantly, the relatively longer half-life gave a couple a chance to choose the right moment of intimacy. Viagra dropouts and older males ought to be the target market that enjoys the benefits of this new innovative drug. Viagra dropouts constitute a significant number of people with reports indicating that by 2001, there were approximately 6 million to 7 million of them in the United States (U.S). This figure was in comparison to the 3 million people who were the then current users of the drug. The relatively great number of fallout among users is greatly associated with the fact that there were major casualties where the drug was deemed the cause although these fears were alleviated. Even then, this factor had an enormous effect on Viagra sales and customer loyalty. On the other hand, ED is highly frequent among aged people. It appears as though it is a natural occurrence of the body as it grows weaker. However, getting ahead in age rarely implies the lack of a sexual life. Once in a while a couple would likely engage in conjugal activities with their partners. In the heat of this moment, ED would be a major obstacle to the process. Embarrassment would ultimately fill the atmosphere. Cialis becomes a solution that eliminates these awkward moments. This category of customers marks as the most ideal set of users who are prevailing in the predicaments of aging. Therefore, the Eli Lilly and ICOS should perceive the Viagra dropouts and older males as the best and most effective target market. Market Positioning in the United States This section is critical to the consumers who intend to use this product and forego the tried and tested Viagra, which has prevailed in the market for a while. In contrast, there are sticking points that can be exploited to be in favor of Cialis. The partnership needs to appreciate the longevity of the medicine in serving its purpose and with no side-effects or limitations whatsoever, while at the same time engaging a high-price strategy, but with a smart approach. When it comes to longevity in regards to the period that the drug remains effective, Cialis has an edge over its primary competitor, Viagra. The latter is effective for only about 4 hours while Cialis can clock up to 36 hours. This factor is significant for customers who want to have a flexible schedule. Moreover, reports indicate that most partners were embarrassed and appeared awkward when their partners asked on whether they should take the pill. Also, it gives the each individual in the relationship much-needed space till they are ready to get into the act. Otherwise, other products promote a sense of urgency. These factors are crucial to the survival of the relationship and more so, to mitigate any insecurities in the relationship. Psychological marketing can also play a crucial role in this relationship. People have to p...