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Essay Available:
Pages:
2 pages/≈550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

The Power of Social Media and Marketing

Essay Instructions:

Module 2 - SLP
THE POWER OF SOCIAL MEDIA
Assignment Overview
The Power of Social Media and Marketing
Social media is a communication channel for organizations of all sizes. Many of us have personal social media pages that allow us to keep in touch with friends and family. Businesses use the medium differently.
SLP Required Readings
1) Pros and Cons of an Instagram Business Account (2020)
https://www(dot)business(dot)com/articles/instagram-business-account/
5 Ways to Grow Your Business Through Blogging (2020)
2) https://www(dot)entrepreneur(dot)com/growing-a-business/5-ways-to-grow-your-business-through-blogging/353351
SLP Assignment
Begin by selecting a company and researching their social media pages such as Instagram, Facebook, Twitter, etc.
Start by using the attached APA 7th template for this assignment.
Provide in your introduction a brief overview of the social media companies that support your chosen organization.
Compare and contrast the similarities and differences in what these social media platforms provide for your selected company (Cite Sources and Support your Work).
Determine if these social media organizations provide a valuable service in helping your selected company enhance or improve its reputation, image, and overall consumer experience (Cite Sources and Support your Work).
Conclude with an opinion on how well your selected organization uses social media for advertising services, products, community partnerships and support.
SLP Expectations
The minimum length requirement for this Module Case Assignment is 2 full pages (excluding Title and Reference pages) to include 2 scholarly sources.
Provide an APA-formatted title page. Use the APA 7th Assignment Template.
Include an introduction, a body using 2 scholarly sources cited to support your work, and a conclusion that aligns with your purpose statement, summarizes each section, and then wraps up into a final thought.
Provide an APA7 formatted References Page (See APA 7 “References” section).
Upload your paper to the Case Dropbox before the assignment due date.
Proofread your work.
Also, see the guides below for APA and Student Support Services:
Student Support Resources
Understanding Plagiarism
Grading Note:

Essay Sample Content Preview:

The power of social media
Student’s Name
College/Department Name, _____ University
Course Number: Course Name
Professor Name
Date
Introduction
Social media has a huge influence on businesses as it is used to promote and advertise brands and products. Platforms such as Facebook, one of the largest social media sites, have a vast majority of the world's population using it. Millions of businesses and organizations use facebook tools to conduct business with a good bet on social media presence. Linkedin is a professional networking platform where experts showcase content, personal brands, and networks. It is a platform where businesses can establish professional leadership in their specific industries and scout for talents. Twitter is a platform that supports real-time conversations between users. Many organizations use Twitter as an alternate customer service channel. YouTube is a video-sharing social media platform that allows its user to post and share videos. These platforms are used by companies and businesses to promote and advertise their brands and products and to provide customer services. Pfizer Pharmaceuticals, like other businesses, has capitalized on these media and has an active presence on several social media platforms. The company uses social media to share information and communicate its brands and products, provide customer support for reviews on its products, and engage with its stakeholders.
Compare and Contrast Similarities and Differences
Similarities
Social media platforms have enabled Pfizer Pharmaceuticals to market and sell its products far and wide by enhancing its visibility to its possible customers (McCoy, 2020). This has been possible through the company's social media pages. Secondly, engaging and building good relationships with customers through timely responses to customers' pleas and concerns has been easy. According to Perriam et al. (2020), Pfizer Pharmaceuticals has been able to conduct its market analysis through the features and tools offered by the social media platforms that enable one to collect data, reviews and track consumer pr...
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