Bombardier Prompts. Business & Marketing Assignment

Bombardier Questions
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Bombardier Questions
Question 1
When Joseph-Armand Bombardier established Bombardier Inc. in 1942, the firm specialized in the production of personal watercraft and snow machines. Bombardier’s Ski-Doo snowmobiles were in high demand by rich sports enthusiasts in North America and Europe. However, this original business unit of the company did not last longer after the oil crisis of the 1970s and the stiff competition from over 100 Bombardier’s competitors. As such, the firm had to embrace product diversification to survive since its initial business strategy was no longer viable despite its superb reputation in snow machines and personal watercraft.
Question 2
Many argue that founding family ownership is important in allowing a firm to take a long-term view of growth and strategy, however, in the case of Bombardier, family ownership was not a boost to the company’s expansion and sustainability of its business strategy. In particular, even though Bombardier’s family had 2/3 of votes and 1/3 of the firm’s equity, it did nothing to save the enterprise’s initial business strategy by selecting the right people. In other words, family ownersh...