Unit VI Research Paper

Promotion:
Institution:
Date:
Promotion is a mode of disseminating information about a product to the targeted consumers in order to influence their behavior and attitude is very vital and has to be done in a strategic way that is very objective (HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Charles+W.+Lamb%22&source=gbs_metadata_r&cad=7"Lamb, Hair & HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Carl+D.+McDaniel%22&source=gbs_metadata_r&cad=7"McDaniel, 2008). In this paper I will explain how different companies in the fast food industry promote their products in order to appeal the customers.
Most of the companies in this industry have put a lot of resources in advertisement of their products. This is the only way survive in this industry as consumers’ preference change from time to time and therefore the companies in this industry tries to keep in the same pace with the needs of the consumers. Many companies give offers like, “buy two pizzas and get one free.” Additionally, selling products at a fair price is another mode of promoting products. Producing goods that are consumer driven is another way of promoting products as the companies produce what the market want. Some companies also have cards which are given to loyal buyers and they earn points whenever they purchase their products. Another way of promoting a product is through catching statements like “healthy” foods for your body growth (HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Charles+W.+Lamb%22&source=gbs_metadata_r&cad=7"Lamb, Hair & HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Carl+D.+McDaniel%22&so...