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Essay Available:
Pages:
8 pages/β‰ˆ2200 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:

Performance and Situation Analysis of Transglobal Airlines

Essay Instructions:

MBA 620 Milestone Two Guidelines and Rubric
Scenario
You have been asked to evaluate Company A and Company B and make your recommendation for acquiring one or both companies. Based on your initial assessment, you have created balanced scorecards for both companies. You are now ready to analyze the information you have gathered so far about the two companies so that you can compare the costs, benefits, and risks associated with acquiring each company and make a well-informed decision.
In this milestone, you will first analyze the current situation of TransGlobal Airlines using the given data and other sources to understand their business environment. You will also evaluate the performance of Company A and Company B using the balanced scorecards you created in Milestone One.
Prompt
Write a report with your performance evaluation of the three companies involved in the acquisition.
Specifically, you must address the following rubric criteria:
Situation Analysis of TransGlobal Airlines (parent company). Use the provided TransGlobal Company Information and Financials to highlight the company’s current business environment.
Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance
External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
Balanced Scorecard Analysis of Company A. Using the balanced scorecard for Company A from Milestone One, describe your analysis of Company A’s performance. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
Balanced Scorecard Analysis of Company B. Using the balanced scorecard for Company B from Milestone One, describe your analysis of Company B’s performance. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
What to Submit
Submit a 6- to 8-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. If references are included, they should be cited in APA format. 

Essay Sample Content Preview:


Performance Analysis
Student Name
Institution
Course Name
Instructor
Date
Performance Analysis
I work as a controller for a department of TransGlobal Airlines, and I have data organized such that I may manage the acquisition of either Company A or Company B, the two smaller airlines. Based on the initial evaluation results, a balanced scorecard has been made for each company. Next, to assess the costs, advantages, and risks of purchasing each company and make a sound decision, we are examining the data obtained thus far regarding the two businesses. In general, this report will use the provided data to examine TransGlobal Airlines' current state and provide insight into the company's environment. Subsequently, we will use the previously generated balance scorecards to assess the performance of Company and Company B.
Situation Analysis of Transglobal Airlines
Internal Environment
Culture: The foundation of Transglobal Airlines' culture is collaboration, creativity, and efficient communication among pertinent parties. The organization is also committed to encouraging excellence among its forty thousand workers. Following its launch, the airline gained experience and established itself. To attain excellence requires management, strategic management, and collaboration. Furthermore, the organization strongly emphasizes its core principles, which include safety and stewardship. The airline management determined the figures following nearly a year of questionnaires, focus groups, and other methods of gathering data. Business employees know that upper management is concerned about their requirements. The employees also receive guidance and materials to assist them in carrying out their responsibilities well. The organization has implemented particular activities to guarantee that diversity and equality are encouraged. The business also considers cultural variations among its staff and clientele to foster diversity.
Leadership: In terms of leadership, the business has a management structure that includes, among other things, a publicly held board of directors, a president of the corporate, a chief operating officer, a vice chairman responsible for sales, and a chief executive officer. The airline's upper management aims to provide the greatest services for luxury travelers in the whole sector. In addition, the leadership has improved the company's business endeavors by taking a client- and personnel-centric approach. The business management is focused on safeguarding the ecosystem, creating novel travel experiences, and empowering its staff to lead customer service, all of which are outlined in the comprehensive plan known as "TransGlobal 2030." Further, the company's leadership is obsessed with having a diversified workforce to ensure it recognizes and better serves its global clientele.
Internal process: The firm always seeks ways to improve its customer interaction platforms. These platforms involve

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