Microeconomic Comparison of Pfizer and McDonalds Corporations

Student's Name
Institutional Affiliation
Course Name and Number
Instructor's Name
Date
Microeconomic Comparison of Pfizer and McDonalds Corporations
Introduction
The successful analysis of a corporation when considering one's options of carrying out a financial investment relies on the quantitative and qualitative assessment of its standings relative to market trends and standards. When comparing different companies, a wide area of research can be looked into, especially when looking to extract a meaningful summary of which corporation would be a better pick for making a financial investment. This paper compares Pfizer and Mcdonald's to help with deciding between the two companies based on several factors concerning their microeconomic characteristics such as financial situation, market types, market elasticity, competitors, and economic value.
Company Profile, Product, and Industry Position
This section describes the two companies, Pfizer and McDonalds, and provides their details to understand how they perform. Pfizer is a biopharmaceutical company that provides its drug-making services based on its research. According to Vault, Pfizer is one of the world's largest pharmaceutical public companies that produces medicines for several human conditions, including immunology, metabolism, and cardiovascular health problems. It has its operations based majorly in the US, with over 50 plants that sell their products in more than 125 countries.
On the other hand, Mcdonald's is a fast-food retailing chain of restaurants that is famously known for its meal options of burgers and fries. According to Rodriguez, "Mcdonald's is the world's leading food service franchise, operating over 30,000 restaurants in more than 100 countries on six continents" CITATION Rod15 \l 1033 (Rodriguez, 2015). The US accounts for 90% of the com...