Social Media Marketing Strategy of Bombas

Social Media Marketing Strategy
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Social Media Marketing Strategy
The current social media operations of Bombas have played an important role in increasing its profitability and enhancing public relations. The company has been launching different campaigns on social media to capture the attention of its audience. Bombas has been using social media to find people with similar interests as the company. Its motto that every item bought a similar one is donated to the homeless has helped a lot in increasing the company's presence on social media. On several occasions, Bombas has shown their support for minority groups, which has contributed to their effective public relations. An example is the pride month campaign, where the company was able to achieve authenticity by supporting the homeless LGBTQIA+ youth. Bombas has been making good use of social media content to create lead sales. The company's engagement with potential and existing customers enables it to identify the customer's needs to satisfy. Such interaction has increased Bombas' capabilities of satisfying its consumers with quality products. Facebook ads contribute to the largest number of sales resulting from social media platforms.
The social media marketing and public relations tactics being used by Bombas have led to a huge number of sales. Therefore, it is recommended that the company add a few changes to increase its social media presence. Many people support their motto that for every item sold, one is donated to homeless shelters or other homeless-related charities. This is a great way to capture the attention of possible consumers. The company has been making sales by showing compassion in society. A substantial number of people are motivated by the notion that whenever they buy an item from Bombas, an equivalent is donated to the needy. This indicates that a person will be making an indirect donation by purchasing their products. This notion has created a huge market base for Bombas on social media platforms. Among the few changes that can be made is focus on posting new content daily regarding the company's products. The content could also be related to life challenges associated with the company's products. Such information would draw traffic to Bombas' social media accounts, thus increasing the number of potential clients. When people read such content, they will be persuaded to buy the products as a way of donating to the needy. In the long run, the company will make huge profits and increase its social media accounts presence. However, the content might stimulate growth in the short run, but it will increase people's interest in its products. The more people get interested in the company's products, the higher their chances of purchasing them or sending a positive-word-of-mouth to friends. Therefore, the social media posts will facilitate Bombas' public relations and help create a huge network of connections.
There are various types of content that will be included in Bombas' social media account to increase their presence on such platforms. The first type of content is user-generated. The main function of this content is to establish a connection between the...