“Promoting a new product through mass and targeted media.”

PROMOTING A NEW PRODUCT THROUGH MASS AND TARGETED MEDIA
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The U.S, just like much of the West, has a very huge growing population. The impact of this is that there is a lot of consumption that comes with it. Nowadays, it is quite common to see youngsters who are always on the lookout for shopping adventures. Universities and colleges around have high populations that constitute a business idea. In order to take care of their needs, running an international convenience store near colleges and online was conceptualized. The business is quite important because it captures all the ages of youngsters due to its wide array of products, as well as the easy-to-access product line. Youngsters can therefore enjoy accessing these products at the convenience of their own spaces.
There is however a need for proper brand positioning for the business, considering it is just getting started. Brand positioning is an essential aspect of any business, and is even more crucial for upcoming innovations. Such positioning ensures that the business indeed has in its sight, the appropriate demography for its goods, while also ensuring an increased understanding of this portion’s needs and interests (Rao, 2014). As a result, brand and product positioning can play an even crucial role in the growth of the business through sales. On the hindsight however, there is also the benefit that such a fitness kit has on the users.
Promoting this new business through mass and targeted media is an important effort for the business. Majority of the young generation is on the internet. These youngsters are on various social media platform and spend most of their time online. It would therefore be quite ideal for there to be a promotion that targets these individuals as a whole, online, as well as individuals through c...