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Pages:
4 pages/β‰ˆ1100 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

International Franchise Opportunities Marketing Research

Essay Instructions:

Option #2: International Franchise Opportunities
There are many examples of franchise systems. Most people think of fast-food franchises, such as McDonald's and Burger King, but many franchises provide a variety of other goods and services including auto repair, tax advising, consulting, real estate, fitness, educational, and dental services.
Research a franchise opportunity you might consider opening in another country. Identify and describe the opportunity, including background on the country. Analyze the benefits and drawbacks of buying that franchise, and how this may be unique to this business segment. Review the services and support provided to the small business entrepreneur by the franchise. Discuss the drawbacks and advantages of owning a business in the country you select. Discuss how you would use the business valuation techniques mentioned in Chapter 7 of the textbook to determine a value for purchasing an existing franchise opportunity.
Your paper should be 3-5 pages in length and conform to the CSU-Global Guide to Writing and APA. Include at least 3 scholarly references in addition to the course textbook, which may include credible sources in print, or from the internet (.org and .com sites are not to be used, but books, journal articles, .edu and .gov sites may be considered as possible avenues for resource materials). The CSU-Global Library is a good place to find these references.

Essay Sample Content Preview:

International Franchise Opportunities
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There are quite a number of franchise opportunities worldwide. Franchising is a method used to expand business in delivering goods and services by the use of a licensed relationship. The advantage of franchising is that the franchisor provides the franchisee with the trade name, the products, delivers the goods and services to the destination, and brands the products for the franchisee and helps in setting the site of operation.
Most people fixed their minds to the fast food marketing and automotive whenever they hear of franchising. That is not the case since there are two major types of franchising which are business method and product distribution franchising. Business format franchising, the franchisor provides the franchisee with everything which includes the trade name, branding the business, goods, and services, the entire system of business operation as well as selecting the appropriate site for the business. On the other hand, product distribution franchise mainly deals with the products manufactured by the franchisor to the third party but not the general business setup like in the case of business format.
Among the many, franchised systems are the telecommunication industry. The most famous and the top telecommunication industries are Apple, Samsung, Infinix, Huawei and Injoo among many others. In the recent past, Samsung managed to emerge as the biggest rival to Apple as a leading maker of smartphones. The rounded corner design of the Samsung mobile is the major attraction to the Samsung clients.
Franchising a Samsung mobile company in Columbia has many benefits as compared to other countries. This is simply because the Columbian citizens are mainly business oriented, learned thus the need for cellular phones is highly recommendable. Despite the fact that the Samsung's devices are highly expensive, they will survive in Columbia since the country's economy is high thus citizen will afford to purchase.
According to Gartner 2017, the mobile market has been one of the fastest growing industries in Columbia. Columbia has three major virtual mobile network operators competitors, which are Claro, the Mexico brand, Movistar, the Spanish brand, and the Tigo, which is a Sweden brand, based in Millicom.
The Samsung cellular phone franchising will thrive in Columbia since the country is majorly dominated by three major brands, which is considered least productive as compared to the Samsung brand. This is because this company is always advancing the skills of Android making. For instance, in June 2009, when Samsung Galaxy was released, it marked the Samsung's Smartphone entry into the market. They are always trying their level best to deliver excellent services to their customers.
The advantage of the Samsung mobile is that it has a variety of uses such as for communication purposes, in schools as well as in business premises. It has helped to reduce the cost of traveling from one place t...
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