Marketing: survival and profitability

Marketing Name Course number Instructor’s name Date Introduction Marketing informs survival and profitability of companies and it is important for every company to establish its marketing objective. The marketing objectives are influenced by the organization’s products and assessment of the current and future market needs. This paper seeks to outline two IT companies position in their marketing endeavors. Dell and Intel’s Similarities and differences Michael Dell was the founder of Dell in 1984.The business created its first system called the Turbo PC that featured an Intel® 8088 processor. The business’ uniqueness from the early years is characterized by a commitment to providing exemplary customer service that included providing at home service. Dell Computer Corporation focus is on making computers and it developed its first laptop in 1989. By 1999, it had become the leading company in PC sales in the world and it launched online technical support. The company thrives on identifying the prevailing market needs and this is why it incorporated the WiFi for mobile devices for use by on the go customers. It has also been on the forefront of facilitating e-commerce and that is why it was ranked number one in online sales amounting to $40 million a day in 2000 (Dell, 2012). The company expanded into providing computer systems and providing Dell printers. In 2009, Dell developed the Adamo and Latitude laptops, the mini 3i smartphone, acquired Perot systems and it was ranked first in customer satisfaction among IT enterprises (Dell, 2012). The company has continued to earn credit for excellence in services such as the best systems in healthcare and environmental conservation. It also registered double-digit growth from 2011 and its shareholders are reaping quarterly dividends owing to its consistent profitability (Dell, 2012). It has been committed to end-to-end service for the user and continues to invest heavily in the software that buil...