Marketing Plan and SWOT Analysis of Pfizer

Marketing Plan
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Marketing Plan
Introduction
In the corporate world, a firm can perform extraordinarily only after undertaking deep research about the market, including the consumers of its products and services. A marketing plan is a functional document that provides a framework for an advertising approach that a firm’s management may want to execute to generate primes and acquire its target marketplace. A marketing outline also provides details about the outreach and public relations operations to be assumed within a period, comprising the way the organization shall quantify the impact of such initiatives (Gürel & Tat, 2017). Besides, the contents and functions of a marketing plan are numerous—one of them being platform assortment for promotion of products and services—digital, internet, radio, magazines, trade, and the mixture for such platforms for every campaign. There should be a strategy to identify the target consumers/ market, the value proposition, the promotions to be introduced, and the system of measurement (metric) to be applied to evaluate the efficiency of marketing initiatives. Hence, this document shall help provide the background of the company, discovering some of the marketing strategies, including SWOT analysis and creation of a new idea that may require the concepts of the SWOT assessment.
The discussion is based on a biopharmaceutical corporation named Pfizer. It was conceived in 1849 by two German immigrants, Charles Erhart and Charles Pfizer, to the United States of America. Pfizer was initially established, with the first investment being a loan from Pfizer’s father. Its achievement was recognized when the company produced an anti-parasitic drug, which made it possible to clear the air, and it was a groundbreaking initiative till today. Pfizer has operated successfully for over 170 years—committed to transform lives and instigate change in its product consumers. As one of the globe’s premier pioneering biopharmaceutical firms, Pfizer cooperates with health care deliverers, local communities, and governments to sustain and extend access to dependable, reasonable health care all over the globe. Its current CEO is Albert Bourla, and its global headquarter in New York, USA.
SWOT Analysis
Pfizer has been identified globally as a "pharma giant," dealing in biopharmaceutical drugs and the production of vaccines. It majorly deals in pharmaceutical products like Medrol, Mylotarg, Spiriva, Trumenba, Xalkori, Zyvox, Vfend, Ibrance, Diflucan, Detrol, Duavee, Enbrel, and so on. Pfizer manufactures both human and animal health products. They include prescription medicine and over-the-counter utilities. For instance, as a Pfizer product, acetylcysteine is crucial in aiding in inhalation. It helps patients with chest congestion (including bronchitis, asthma, and cystic fibrosis) when used together with other forms of treatment. Another product is Aldactazide, a compound of two medications—chlorothiazide and spironolactone—also useful in treating hypertension, edema, or heart failure. Presently, Pfizer and its associates operate across improved and ri...