Industry Promotion Comparison. Business & Marketing Essay.

INDUSTRY PROMOTION COMPARISON
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Macy’s
Macy’s is one of the American department stores which runs ads in various formats and medium. In the age of social media, Macy’s pays for advertising through YouTube, where they also upload some of the video ads they run on the program. Each of their ads has a specific target audience. One ad they dabbed ‘All Brand New’ was uploaded to their YouTube channel on July 16th, 2019. The ad aims to persuade the target audience to choose Macy’s for their back to school clothing. The ad is designed to persuade the audience to buy new back to school clothing products from Macy’s.
The ad is effective in getting the attention of the audience as it is flashy, has catchy music playing throughout the entirety of the ad and features school-going children dancing and doing other fun activities in their new clothes. The children are wearing very pretty clothes from the leading brands in clothing manufacturing i.e., Nike, Levi’s, Adidas and Tommy. The video is interesting and catchy and therefore, it captures the attention of the audience. Secondly, since the ad is designed to increase brand awareness, it seems to show that Macy’s is the place to get all new clothes for the upcoming schooling period. However, from a general perspective, the add is designed to create brand awareness and persuade the audience that Macy’s is a store that will give them assorted products to make them feel All Brand new.
Nordstrom
Nordstrom is also an American department store that has been around for over a centur...