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1 page/≈275 words
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Discussion Week Bus: Coca-Cola (Essay Sample)

Instructions:

"Thirsty for the Triple Bottom Line" Please respond to the following:
Watch the following videos:
Watch Video
How entrepreneurs can change society - the story of Honest Tea: Seth Goldman at TEDxMidAtlantic
Duration: (12:33)
YouTube URL: http://www(dot)youtube(dot)com/watch?v=21d7sOyVGKg
Watch Video
Dr. Woody Interviews Seth Goldman of HONEST Tea
Duration: (6:02)
User: drwoodymedia - Added: 12/9/13
YouTube URL: http://www(dot)youtube(dot)com/watch?v=RNERSmkIUHo
Evaluate Seth Goldman’s leadership performance on the concept of the “Triple Bottom Line” using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation.
I am looking forward to seeing your different perspectives on how you will apply this to your business. 
**My business is a non-alcoholic beverage company called Lamar Renee'. 

source..
Content:

Business and Marketing
Name:
Institution:
Business and Marketing
The Triple Bottom Line (TBL) is an accounting framework used to measure performance by going beyond the traditional measures of sustainability and performance to include three dimensions namely social, environmental and financial. The fact that this frameworks includes ecological (environmental) and social measures makes it different from traditional means of measurement. The three TBL dimensions are also referred to as the three Ps meaning people, planet and profits. The TBL framework was coined by John Elkington who introduced the sustainability concept as "triple bottom line," in the mid-1990s.
Seth Goldman is co-founder, President and TeaEO of Honest Tea, who via the two videos have provided key points that apply to ...
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