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Pages:
2 pages/≈550 words
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Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Marketing Plan Strategy Business & Marketing Essay (Essay Sample)

Instructions:

As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product's primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product. Discuss some of the social and ethical issues for this industry and product. Identify strategies for addressing concerns about these issues with the primary target market.

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Content:


Marketing Strategy:
Give Me Some Shine Balm and Gloss Lip Set by Sephora
[name]
[school/course]
[professor]Outline
Introduction
Give Me Some Shine Balm and Gloss Lip Set by Sephora
Marketing Strategy
Dealing with Social and Ethical Issues
ConclusionIntroduction
Over the years, the cosmetics industry continues to gather attention from different consumers (Kestenbaum, 2018). Once, it was only a trend shared by the feminine community. As the generations explore and accept different practices in beautification, the popularity of beauty products gets wider and attracts even the male community. Established in 1998, Sephora has been one of the popular go-to places of cosmetics consumers with 2600 stores spread out in 34 countries. It has housed several known products like NARS, Fenty Beauty, Jo Malone, Atelier, and many more(Sephora, 2020).

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