Give Me Some Shine Balm and Gloss Lip Set: Sephora's Marketing Strategy

Marketing Strategy:
Give Me Some Shine Balm and Gloss Lip Set by Sephora
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Introduction
Give Me Some Shine Balm and Gloss Lip Set by Sephora
Marketing Strategy
Dealing with Social and Ethical Issues
Conclusion Introduction
Over the years, the cosmetics industry continues to gather attention from different consumers (Kestenbaum, 2018). Once, it was only a trend shared by the feminine community. As the generations explore and accept different practices in beautification, the popularity of beauty products gets wider and attracts even the male community. Established in 1998, Sephora has been one of the popular go-to places of cosmetics consumers with 2600 stores spread out in 34 countries. It has housed several known products like NARS, Fenty Beauty, Jo Malone, Atelier, and many more(Sephora, 2020).
Give Me Some Shine Balm and Gloss Lip Set by Sephora
One of Sephora's best sellers is the Give Me Some Shine Balm and Gloss Lip Set in its limited edition. The set sells for 29 dollars and through online purchases only. It consists of five lip glosses and balms which include Rihanna's Fenty Gloss Bomb, NARS Afterglow Lip Balm, Lancome's Juicy Tubes Original Lip Gloss, Patrick Ta's Major Glow Lip Shine, and Too Faced's Lip Injection Extreme Lip Plumper Mini (Sephora, 2020).
Marketing Strategy
Sephora has released the lip products set Give Me Some Shine Balm and Gloss Lip Set. This set contains lip shinning and moisturizing products from different high-end brands. Lip products are particularly popular in the feminine community but lip moisturizers have a more diverse audience. It means that this lip product set would gain popularity from both the gender community from above legal ages.
Marketing these days has become easier because of the rise of product reviews from popular, bloggers, youtube content creators, and social media influencers. This is one strategy to popularize the lip product set. Each influencer, blogger, and YouTuber with a wide range of audiences will be sent with Give Me Some Shine Balm and Gloss Lip Set. In exchange for the product, they will do a review of the product and write or create content about it in their platform. This marketing strategy is to attach the image of the product reviewer to the product; in effect, there is a hi...