Marketing Channel for Coastal Bliss Virtual Hotel

Marketing Channel for Coastal Bliss Virtual Hotel
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April 28, 2023
Creating an effective marketing channel is essential for the success of any organization. Accordingly, here is a detailed breakdown of the marketing channels for Coastal Bliss Virtual Hotel in Miami, including evidence to support the recommendations.
Online Hotel Booking Platforms (Primary Focus):
* Booking.com
According to a report from SimilarWeb in 2021, Booking.com is one of the top online travel agencies (OTAs), with over 450 million monthly visitors. By partnering with Booking.com, Coastal Bliss can reach a vast audience of travelers searching for accommodations. Sponsored listings on Booking.com have been shown to increase visibility by 30% to 50%, helping properties attract more potential guests (SimilarWeb.com, 2023).
* Agoda
Agoda is a major player in the Asia-Pacific region, with solid growth in Europe and the Americas. Partnering with Agoda can help Coastal Bliss reach a global audience and cater to the diverse needs of international travelers. Agoda's promotional tools, such as flash sales and loyalty programs, have effectively driven bookings. For example, Agoda's "PointsMAX" loyalty program has successfully attracted and retained customers by offering reward points on bookings (Hollander, 2022).
* Expedia and Hotels.com
Expedia Group, which owns both Expedia.com and Hotels.com, has a massive global presence, reaching millions of travelers worldwide. In 2021, Booked room nights in the second quarter were up 21%, to 82.5 million, and stayed room nights were up 40%, to 79.1 million (Biesiada, 2022). Listing Coastal Bliss on these platforms can help maximize exposure and tap into their extensive customer base.
* Airbnb
According to a report by Deane (2022) 2022, Airbnb has more than 7 million active listings worldwide. As a platform known for unique accommodations, Airbnb can be a perfect fit for Coastal Bliss Virtual Hotel. In addition, Airbnb's customer base constantly seeks novel experiences, making it an ideal audience for a virtual hotel concept (Deane, 2022).
Google Ads & SEO (Secondary Focus)
* Google Ads
Google's search engine holds a market share of over 90% globally, making it the dominant platform for search advertising. A study by WordStream found that businesses earn an average of $2 in revenue for every $1 they spend on Google Ads, showcasing the potential ROI from targeted ad campaigns (Smith, 2022).
* A/B Testing
A study by HubSpot found that companies that run A/B tests on their marketing campaigns achieve 6% higher conversion rates on average (Hubspot.com, 2023). Coastal Bliss can optimize its campaigns and maximize results by conducting A/B tests on ad copy, keywords, and landing pages.
* SEO
According to a study by BrightEdge, organic search drives 53% of all website traffic, emphasizing the importance of SEO. A strong SEO strategy will help Coastal Bliss rank higher in search results, making it more likely for potential guests to find and book the virtual hotel.
Social Media Marketing
* Facebook and Instagram
Statista reported that in 2023, Facebook had over 2.96 billion monthly active users, while Instagra...