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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Market Segmentation, Target Markets, and Brand Positioning for Ski Boots

Essay Instructions:

A New Product for ASG
You practiced with the 4 Ps of marketing in the learning activity. Now you will apply the first “P” of the marketing mix to one new product. In this assignment, you will create one new product item for a chosen ASG product line.
Checklist:
• Describe one new product item that you will create for a chosen ASG product line.
• Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
• Explain the brand positioning for the product.
• Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company's mission and objectives.
• Provide support for your reasoning.
• Respond in a 1 1⁄2- to 2-page Word document (450–600 words minimum) in current APA format and citation style with additional title and reference pages (see the Unit 1
Reading area for APA assistance). When you are ready, submit your response to the Unit 6 Assignment Dropbox before the end of the unit.
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ASG Background
ASG initial simulation

Essay Sample Content Preview:
Your name
Subject and section
Professor's Name
January 3, 2023
It is essential to conduct a thorough study before releasing any product because uncalculated flaws could lead to the product's failure. Ski boots, which can adapt to practically any terrain in the winter, are the product that will be discussed and analyzed in this essay. The ski boots include a rectangular heel that can also be used for golfing. This device will be an excellent piece of equipment for those parts of the world that experience hard winters and frigid climates. Because this product makes it easier to walk on concrete throughout the winter, most people who are not particularly interested in wintertime outside activities, such as sports, may also view it as a need.
Due to their exposure to cold weather, the northern hemisphere is the primary market for this type of goods. People who have experienced winter will be aware of how difficult it is to walk on pavement and how difficult it is to engage in their favorite sports when in the mountains. Anyone can be the product's target market, and the goods are not just sold in the northern hemisphere; they are also available globally. The primary market for this product will be those who enjoy winter sports because it will substantially assist them in their everyday activities relating to these sports. The word "retractable" in the product name will draw attention from the target market because it is novel and pleasing to the ear from a psychological stan...
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