Strategic Focus of Hong Kong Coca-Cola

Strategic Focus of Hong Kong Coca-Cola
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Strategic Focus on Hong Kong Coca-Cola
Mission
Coca-Cola operations in Hong Kong are conducted under the company's franchise known as Swire Coca-Cola Limited. Swire Coca-Cola Limited operates in Hong Kong, but in the more significant part of China and across the USA's western part (Swire Coca-Cola). Additionally, Swire Coca-Cola Limited is Coca-Cola's fifth-largest franchise partner by global volume. Swire Coca-Cola Limited's mission focuses on establishing long-term sustainable profit growth for its shareholders through productive business partnerships and corporate citizenship. To attain its mission, the company employs five different strategic initiatives: portfolio expansion, digital leadership, benchmarking commercial leadership, and sustainability. The five different strategic initiatives form the company's strength in the non-alcoholic beverage market. Introduction of a new unique and seasonal product is likely to fall in line with the company’s mission of establishing long sustainable profit growth. The new seasonal product is likely to lure more and new customers to the company thanks to its uniqueness. However, even though the product might be limited for a certain period frequent introduction of seasonal products shall probably aid in holding on the customers.
Goals
Coca-Cola company being a profit-making organization is a clear indicator that its Hong-Kong based franchise, Swire Coca-Cola Limited equally a profit-making company. This factor, therefore, makes financial gains in terms of profit a significant goal for the franchise. However, besides the financial gains, it is also convincible to state that other company goals include enhancing a good relationship with its stakeholders and giving back to society through corporate citizenship initiatives. All these goals can be deduced from the company's mission statement. The company's strategic initiatives also communicate Swire Coca-Cola Limited's objective of remaining commercial leaders in the non-alcoholic beverage market. Product differentiation through portfolio expansion strategy is another element that highlights Swire’s objective of attaining customer satisfaction from their products (Swire Coca-Cola). Introduction of a new product therefor...