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Essay Available:
4 pages/≈1100 words
No Sources
Business & Marketing
English (U.S.)
MS Word
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$ 17.28

Ku Fu Tea Company: Milk And Tea Beverages (Essay Sample)


This is a professional Shadow Day with a Sales Representative project.


Written Project Report
Institution Affiliation
Ku Fu tea Company
Background Information
David Jiang is an established sales representative for Ku Fu tea Company that specializes in milk and tea beverages. The company is the unchallenged expert in the bubble tea business and has been in operation for the past ten years with establishments in the USA, Australia, Canada, and Vietnam. David has been with the company since its inception when the three friends Michael, Allan, and Ray stumbled upon the idea to start up their own bubble tea franchise in the US after failing to find a place that served the quality that matched the standard of the tea they had in Taiwan. He has been exceptional in fostering the growth and expansion of the company through his unrivaled selling skills to hotels and restaurants around the states of New York and Florida. His efforts in the company have made him indispensable. He was recently involved in convincing the company to venture into Canada, a fast-growing country and where the market for milk and tea beverages was untapped hence in plenty.
I had the opportunity to accompany him on one of his sales runs in New York City on the 8th of March and 18th as he had gone to pitch the company's products and onboard one of the top hotels in the area. The hotel that was barely six months old had already established itself as a major player in the food and beverage industry but was yet to adopt the company's famous bubble tea among its other beverages. It was located in 589 8th Ave 17th Floor, New York NY 10018.
Customer Relation Analysis
David requested that I meet up with him in his office before we set out so that we could polish up on any grey areas. He was smartly dressed and he shared that it's important for sales representatives to look their best as the first appearance plays a major part in how the listeners perceive them. We brushed through some of the company's products and pricing, picked some brochures, ensured that the sales pitch that was detailed to the hotel's needs was properly saved in the laptop and carried some samples to get the hotel on board. We were taken into a conference room after our arrival at the hotel where we met the hotels Chief Executive Officer, Chief Finance Office and the hotel's project manager all eager to hear what we had to say. We quickly set up our laptop to their projector then David commenced the sales call with some pleasantries and introductions. He was able to incorporate some humor in his introductions which helped to relieve the tension in the room and got the hotel managers laughing and comfortable. He then shared a brief history of Kung Fu Tea Company and its

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