Brand Visibility Campaign and Awareness

LW10
Student’s Name
Institutional Affiliation
Impact of Brand Visibility Campaign to Brand Awareness
1 Have you ever conducted a brand visibility campaign? If so, please share a little bit about that experience. If you haven’t, please share a time when you noticed product placement or another brand visibility example that really influenced your brand awareness.
Yes, I have. Eight years ago, I used to work as an executive marketing officer for a local company. The company’s line of business was manufacturing cooking fat. Previously, the company specialized in selling textiles and apparel. However, following a reduction in such products’ demand, the company opted to explore other markets. Therefore, venturing into the cooking fat production line was a new thing, which created the need to hire a marketing officer. My experience as a marketing officer was incredible since I learned more about the marketing field and its challenges. Besides, I realized that marketing focuses on amplifying a brand’s visibility in the market. While serving as a marketing officer, I noticed how a...