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Essay Available:
Pages:
1 page/≈275 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

LinkedIn Advertising and Recruitment Paper

Essay Instructions:

2 customer segment (big business and small business) Linkedin company markets its service (recruitment, advertising). 2paragrpahs
Elaborate how Linkedin markets to the customer(other companies) in the following :
~What kind of B2B customer they are (one example specific real company for big business ,one for small business)
~ Who in the buiess is the actual buyer (provide title, example Chief human resource Officer)? Who else is involved in the buying process (example the decider, gatekeeper, user(s) and influencers—provide their titles) Provide your reasoning for your selections.
~What is the intended use of the product and who is intended end consumer
~What are the environmental factors that may have influence on the buyer’s decision-making?
Provide at least two factors from technological, economic, or organizational influences.
research chosen company to determine good number of roles
2 or 3 resources are fine

Essay Sample Content Preview:

LinkedIn Advertising and Recruitment Paper
Student Name
Department, University
Course Code: Course Name
Professor’s Name
Due Date
LinkedIn Advertising and Recruitment Paper
Advertising Services
JP Morgan Asset Management (JPMAM) constitutes one of LinkedIn Corporation’s reputable business-to-business (B2B) corporate customers. LinkedIn uses internet marketing approaches such as exclusive points plan, banners, discount coupons, as well as communication techniques not previously leveraged, including social media marketing (SMM), Search Engine Optimization (SEO), and Search Engine Marketing (SEM) (Garcia et al., 2019). The actual buyer for advertising services at JPMAM included Asset managers and brand managers; they offer strategic global market perspectives and a wide range of investment and branding services for the ultimate consumer. Other parties involved in the buying process include end-users and employees – potential and current – because JPMAM needs to obtain their insights and stand concerning such decisions. The services advertised to JPMAM are intended to empower financial advisors to make better decisions on their client’s behalf. The intended end-customer for LinkedIn services includes FinServ firms to enable them to complete their jobs to their optimal thresholds (LinkedIn Corporation, 2020). The economic factors impacting the consumer’s decision-making include employment and inflation.
Recruitment Services
Siem...
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