Outline: Product Management and Marketing. Launch of the CANIGATE product

Outline: Product Management and Marketing
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Background
The launch of the CANIGATE product will be undertaken, with marketing promotions to improve sales readiness. Both traditional and social media relations are integrated in marketing communications to create awareness among the targeted dog pet owners (Dupré, 2014). The product and marketing management team are empowered to make decisions with emphasis on product strategy. The planning, coordination and management roles in product management and marketing ensure success when launching products.
Product development
The envelopment of CANIGATE will highlight efforts to improve the dental care of the pet based on veterainain guidelines.
Sample product will first be tested to evaluate the likely succeeds of the product, as the interaction with customers provides useful information.
Product launch
It is necessary to understand how the new product will meet the customer needs.
The price range will also be considered as this is influenced by the price range of competitors, customers and the market dynamics.
There will also be emphasis on the...