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Business & Marketing
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Kickstarter Case Study Business & Marketing Essay Paper

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One page write-up of Case Study Kickstarter. Choose one of the question from Case Question Guide


 


CASE QUESTION GUIDE Case # 26: Kickstarter Answer following questions using concepts and theories covered in class (particularly chapters 1, 2, 3, 5, 11, and 12; i.e. Strategic Management Concepts, Porter’s Five Forces, Resource Based View, Generic Business strategies, Leadership, and Innovation and Entrepreneurship) when you tackle following strategic questions. Main focus: Chapter 12- Innovation and Corporate Entrepreneurship You are encouraged to go beyond the information provided in the case (library sources, recent news articles about the company) when drafting your strategic analysis. 1. What is the business model of Kickstarter? How have the founders and the leaders of the organization managed the organization so far? (Chapter 1: vision, mission, st. objectives; Chapter 11: Leadership) 2. How might the external environment affect Kickstarter’s entrepreneurial strategy? (Chapter 2: factors in general environment, and Porter’s Five Forces) 3. What approach does Kickstarter’s leadership have regarding innovation, and how do they manage it? (Chapters 12: Managing innovation, types of innovation) 4. What are the key issues ahead, and what is your recommendation for the company?


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What is the business model of Kickstarter? How have the founders and the leaders of the organization managed the organization so far? (Chapter 1: vision, mission, st. objectives; Chapter 11: Leadership)
Kickstarter’s business model is based on operating as a “middleman” who connects entrepreneurs to people who have capital. The connection is done via the internet and capital is raised through crowd-funding. Crowd-funding is a business strategy that sponsors a venture by raising small amounts of money from numerous individuals through the internet. The company generates profits by retaining 5% of the total funds raised per project. Unlike other crowd-funding companies, Kickstarter only facilitates the funding of “creative projects with clear goals” and must be related to music, games, film, or theater. In this era of technological advancement, Kickstarter’s goals and objectives are massivel...
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