IMC Final Plan. Business and Marketing Assignment.

IMC FINAL PLAN
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* Introduction
Development of a marketing plan is an important step towards realization of organizational success. A marketing plan helps in the process of identifying consumer needs, evaluating whether the organization has the needed capacity to meet needs of customers, and also help in development of a viable mission statement and strategies for meeting market needs. In this study, the major focus is on development of a marketing plan for the pmCAN video production studio. The company focuses on production of video content for different customers. The firm has also been evolving to include other services for its customers including creation of video content using modern advanced technologies. The business has also been focusing on transformation of simple ideas presented by their customers into appealing visual content. The business’ goal has been enhancement of its competitive edge in the market, by ensuring that it serves its customers well and with diligence. The other goal of the business is to ensure that it has enhanced its market reputation and enhance its credibility through creation of appealing visual content with lasting effect, attain a higher social media engagement, and also stimulate its users to perform a call to action. However, the firm seeks to enhance its market awareness, and enhance its competitive advantages in the market. The current marketing channels for the business include use of social media platforms.
* Target Audience
The target audiences for pmCAN are musicians who need video production for their brand or personal albums or solo music (pmCAN, 2020). Through the business expertise and use of highly developed technologies, pmCAN maximizes its competencies and proficiencies, therefore, helping musicians to have better video productions for their short films and their music. Many musicians need high-quality videos at an affordable price, which is a hard thing for many to attain since various businesses focus on the generation of money from musicians while providing low-quality videos. There are many roles that a good music video plays in the development of the musician’s career, while also helping to capture the attention of the market and enhance the competitive advantage of the musician in the market. pmCAN cares about the welfare of musicians, by ensuring that there is production of high-quality videos that can be used to enhance development of better systems of attaining the set success levels for musicians.
Through production of quality videos for the musicians, pmCAN ensures that it builds its reputation in the market while increasing the number of customers drawn to the business (Florea, 2017). The person for this study is a friend, who has a great passion for music, and who has been doing his music productions through an online music production workshop. The friend is single, and currently, a freelance musician studying at New York University (NYU). The musician is a male student, currently 25 years old, earning between $60 and $70k per year, and living in NYC, USA. The student has an introverted demeanor and usually prefers to communicate by email rather than on phone. The student aims at ens...