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Business & Marketing
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IMC Campaign Stories. Business & Marketing Assignment.

Essay Instructions:

Week 3 - Discussion 2
No unread replies.No replies.
Your initial discussion thread is due on Day 5 (Saturday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
IMC Campaign Stories
One Message, Many Media: Integrated Marketing Campaigns
In this interactivity, to examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why then answer a few related questions. So let's dig in!
Guided Response:
Refer to your text and define what IMC is. Describe why companies use IMC campaigns.
Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (Adweek (Links to an external site.) or AdAge (Links to an external site.)) for articles about your brand’s advertising campaigns.
Check your brand's Twitter feed for recurring ad messages.
Find campaign executions for at least three different media
Create a new post containing the following elements at least 350 words:
Title and subtitle
Headings for the three media you’ve found
For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.
Post this information to the forum below.
Provide feedback to three of your peers
Do you agree with their assessment of the campaign's effectiveness? What previously unmentioned factors contribute to your assessment?

Essay Sample Content Preview:

Week 3 - Discussion 2: IMC Campaign Stories
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Title: Feel the Vibe with Coca Cola
Subtitle: Feel the Happiness with a Refreshing Drink
Advertising
Advertising the prime tool to attract the mass audience with TV commercials, radio channels, newspaper, magazines to target individuals with creatives’ ads that create the desire for the refreshing drink to feel the chill vibe. Other than that, this media channel is worthy of capturing the attention with banners on geographic regions (Amatulli, et al. 2018). This ultimate goal is to target the mass market irrespective of gender, race, caste, religion and any other differences, but to unite people on the banner of cool vibes with Coca-Cola.
Personal Selling
The most responsive strategy is to sell the drinks personally from door-to-door for building strong relations with customers and presenting them the drink with complimentary packages and offers to feel the vibe (Antczak and Sypniewska 2017). Further, this stra...
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