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Essay Available:
Pages:
3 pages/≈825 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Google Co. Strategic Analysis

Essay Instructions:

Purpose: You are expected to offer breakthrough strategic advice to the pre-assignment (A3) company by applying all newly gathered insights from the course. Feel free to reflect in your analysis on how you perceived risks and opportunities before and after the weekend course.
Your paper should cover the following areas:
Analysis - Based on extensive research on given the company and the underlying industry, with the support of the course literature and any publicly available material relevant to gain a thorough understanding and insights relevant for analysis and breakthrough advice at the outset.
Write all this down in a report containing approximately 3-pages using the following sections, excluding potential appendices with tables and figures. Submit as a Word document electronically by the deadline stated on the course homepage, and focus on essentials with appropriate references.
Heading Structure:
Introduction, including detailed information regarding the firm by describing the background story and leaders, business model, winning concept, vision, and goals.
Strategic analysis, design of the content, and structure of this section are based on models and frameworks described during the course and in the course literature. Remember that some information will be easy to find and build facts on, others you need to imagine, and you make justified assumptions based on them. This is entirely natural when analyzing companies from the outside. You can always try to back up your assumptions with literature or by comparing facts related to another comparable company.
Strategy Conclusions - Based on your findings, could you identify and write down three alternative strategies to tackle increasing competition, disruptive innovation, and other changes that will affect the company moving forward?
Structure: Approximately three pages (use the given heading layout). It should be typed in 12 font Times New Roman, 1.5 space. I would like you to actively reference company-related articles, press releases, course literature, and other material to strengthen your advice home pages. Apply models and frameworks used in this and other courses. Place tables, figures, and frameworks as appendices, as these do not count against the total page count

Essay Sample Content Preview:

Google Co. Strategic Analysis
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Google Co. Strategic Analysis
Introduction
Google Inc. (Google) is a popular search engine with daily use of 3.5 billion searches. The company claims an average person uses Google’s search engine 30 times daily. Google was co-founded by Larry Page and Sergey Brin in 1997. The company announced its initial public offering (IPO) in 1998 and became public. The company began its journey to become a Unicorn in the global tech industry, entering new market segments, introducing innovations, and reshaping the world through technology. Google’s vision is the winning concept of the company. Google’s vision is to access the world’s information through a single click (ABC, 2023). The company aims to make information accessible and useful for people worldwide. Google expanded its operations by introducing new products and acquiring existing products in the marketplace. For instance, Google introduced Gmail in 2004 with 1GB storage and synchronization with other applications to keep users organized with work (Garrett, 2022). Gmail was a breakthrough for Google in terms of market expansion and defining the brand’s identity beyond search engine
In 2005, Google introduced Maps, a software application that assists users in navigation. Google launched its first web browser in 2008, Google Chrome, which is usable on different platforms like smartphones and desktop devices. After that, the company introduced Android as an operating software for smartphones. It acquired special applications like YouTube to become in the same year. In 2015, Google became Alphabet Inc. to separate the search engine brand from the company’s identity during expansion. In 2019, Sundar Pichai became the Chief Operating Officer (CEO) of Alphabet Inc. (Bellis, 2020). Google’s journey defines its winning concept and the strength of its business model to lead the global tech industry through its product portfolio and innovations.
Strategy Analysis
Google outperformed the global tech industry in FY2022. Table 1 in the Appendices illustrates the company’s financial highlights in FY2022. Google generated USD283 billion in revenues (ABC, 2023a). The tech giant operates on a multisided business model. According to Sundin et al. (2021), Google’s business model operates beyond the search engine service. The company offers libraries to students, bookstores to readers, cloud storage services to enterprises, and entertainment platforms to households. The business model operates with a diversified functionality to cater to customers from different segments and needs (Sundin et al., 2021). Figure 1 in the Appendices illustrates the Business Model Canvas (BMC) for Google in the global marketplace.
The revenue stream opted for by Google is a continuous and autonomous structure for the company. Google earns 80% of its revenue through Google and YouTube advertisements. The revenue stream has been established and integrated into the business model since FY 2019. Advertisements include different structures like cost per click (CPC), cost per impression (CPIm), and other...
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