Sign In
Not register? Register Now!
Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

Marketing Plan for JPMorgan Chase & Co's

Essay Instructions:

Instructions
Marketing Plan
This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
Introduction: Include a brief introduction of the company.
Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?
Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia). Your scholarly activity must be at least five pages in length, not counting the title page and references page. APA format is required.

Essay Sample Content Preview:

Marketing Plan
Author's Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Marketing Plan
Introduction
This marketing plan investigates JPMorgan Chase & Co's marketing methodology, which is a banking and financial service company in the U.S. The company is entertaining its consumers since 1955 in terms of financial needs. Presently, the company underwent a brand extension and initiated a consumer and commercial banking subsidiary. It comprises more than 5,000 bank branches operated by more than 200,000 employees (Annual Report, 2019). Jamie Dimon is the present CEO of Chase & Co. The company weathered several unprecedented changes since its inception but never failed in achieving its goals. For example, Chase became the leading marketer of American securities in 1858 and raised the capital for the first transatlantic telegraph cable. During the panic of 1857, Chase continued to redeem banknotes in gold coin for stabilizing the financial market (JPMorgan & Chase History, 2021). Correspondingly, the company sustained the interests of shareholders, customers, employees, and the community during the recent pandemic of 2020 (Annual Report, 2019).
All the achievements of Chase are because of effective operational strategies. Marketing plays an essential role in helping Chase during the critical time. Moreover, proactive leadership and operating committee are other sources of motivation for the firm. In response, this marketing plan analyzed the competitive environment of Chase, along with its marketing strategies. Additionally, different attributes of Chase that contribute to its competitive advantage are also reviewed.
Competitive Analysis
Competitors
JPMorgan Chase & Co. experience direct and indirect competitive pressure from financial institutes and firms. However, Citi Bank and Goldman Sachs are the crucial Chase competitors ranked by Owler (2021). The competitive analysis criteria are revenue, the number of employees, CEO rating, and funding. Consequently, Citi bank has an annual revenue of $83 billion, while Sachs made up only 42.8 billion (Owler, 2021). Astonishingly, Citibank fosters more than 300,000, while Sachs managed to earn that revenue with only 36,600 employees. Moreover, the CEO rating of Sachs is only 6% lower than that of Citi bank. These activities display that Sachs speedy growth is severe competition for all market leaders, including Chase and Citi bank.
Strengths of JPMorgan Chase & Co.
The foremost strength of Chase is its consistent operations. Due to the influential operative committee, the company managed to earn the highest revenue in the market. For illustration, JPMorgan is ranked in the first position in revenue of $118 billion, while its competitors have only $83 billion and 42.8 billion only (Owler, 2021). Another strength of JPMorgan is its proficient marketing strategy. The company raised funding of $3billion through effective marketing. The company's capital ratio is 15.8%, while Citi bank and Sachs yield a ratio of 13.4% and 15.7% (Meiselman, Nagel, & Purnanandam, 2020). All these attributes assist JPMorgan in competing with significant competitors.
Weaknesses of JPMorgan Chase & Co.
The ...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now