Gentle Monster Store's Customer Tribe and Pain Points

Gentle Monster Store
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Gentle Monster Store
This essay analyses the Gentle Monster store, which specializes in unique eyewear, with its headquarters in Seoul, South Korea (Stratten, 2018). The store has branches globally, with its distribution centers located in the United States, United Kingdom, China and the United Arab Emirates.
Customer Tribe
Most eyeglasses in the market are meant to assist persons with difficulties seeing. However, other people would want eyeglasses for fashion. The customer tribe is, therefore, an individual who wishes to portray a unique identity in their day-to-day lives (Kelly, 2011). The customer tribe comprises public members seeking a spark in their everyday lives.
Customer Pain Points
The customer pain points are categorized as either financial, support or process. The primary customer pain point for Gentle Monster store is the financial aspect, whereby most prospective customers cannot get the products due to the high prices of its products (Senthamil, 2022). The customer feels the amount is higher than the utility derived from using the product. The Gentle Monster store has come up with a solution to the customer's financial pain point by improving the quality of its products. The eyeglasses are created to be long-lasting so that the customer can enjoy its services. The customers will be able to see the product's utility by using it for a longer time than previous products.
The Gentle Monster store is unique because it is constantly experimenting with ways to provide new products that would fit the customer's needs. It offers a variety of frames depending on the size of the customer's face (Yu & Furness, 2021). The brand has established proper channels for customer feedback, and it uses this information from customers to design and create products that the target audience would love.
Retail Concept
To determine the retail concept, the Gentle Monster store began understanding the customer's wants and needs. Supplying the market with products meant to excite its consumers would bring the customers into the store (Stratten, 2018). The retail concept of offering a ...