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Pages:
2 pages/β‰ˆ550 words
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1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Digital Marketing Plan

Essay Instructions:

This part of the Conscious Capitalism simulation assignment is individual. You will work with your team members and determine an appropriate digital marketing plan to include in your Benchmark - Digital Business Plan assignment.
In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.
Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:
Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Discuss the digital marketing strategies that will be used to promote organizational growth. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
Digital media impact: How would the addition of digital media options influence your division's overall promotional plan? Consider the five elements of the promotion mix.
Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc., and a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division's goals?
You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Essay Sample Content Preview:

Digital Marketing Plan
Student's Name
Instructor's Name
Institutional Affiliation
Course
Date
Digital Marketing Plan
Digital Marketing Strategies
Technological advancements have been significant in promoting digital media exposure for most of the population globally. Therefore, using digital media platforms for advertisements is the best option to quickly reach a broader customer base than we could if advertising physically. The most effective strategies for marketing the products are email marketing, search engine optimization, social media marketing, and video marketing. These strategies are instrumental in increasing sales since they can potentially convince the audience to turn into customers. For instance, video marketing will be the core of all other strategies since it will entail a detailed highlight of all features and the uniqueness of the bikes, thus attracting the attention of the customers willing to try it out. Search engine optimization would be significant in ensuring that our products appear at the top of the search results for all related keywords (Iskandar & Komara, 2018). That way, customers would prioritize our product against other similar products.
Our division's overall promotional plan would be impacted positively by the addition of digital media options since there would be chances to interact with a broad customer base. The undertaking of the strategy would mean growth in the methods of handling advertisements and even consideration of options such as exposure and costs. With digital media advertisements, there are minimal costs compared to physical marketing since few resources are needed to reach a vast customer base. Achieving this target will require considering the different elements of the promotion mix, such as sales promotion, personal selling, and sales promotion (Kumar & Patra, 2017). The strategies to attract more customers would be through promotions such as issuing coupons that customers can redeem within a limited time to enjoy discounts. Also, there would be a referral program where one would get a...
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