Extenssa for Surgeons and Anesthesiologists

An executive summary is meant to entice the reader to delve more deeply into your business proposal. As a result, it should be crisp and concise, using persuasive writing techniques. Remember: Say it in 30 seconds or less!
Extenssa is the assignment. The executive summary should answer the question of how your Extenssa business proposal will benefit the decision maker and why (s)he should continue reading. High-level cost savings or efficiencies gained can be included here.
For guidance: See the completed Swellco Case Study and the answer key as an example (attached). Also, see Session 5 slides for guidance/the template on how to write an executive summary.
Your executive summary should be no longer than 1 page, double-spaced, and Times New Roman 12 pt font.
Use APA formatting (headers, bullet points, font styles) to keep your reader's attention, maximize space and ensure the major points of the proposal are clear.
Attachments
• Swelco Executive Summary Answer.pdf
• Swelco Case Study.pdf
• LFGSM_5330_Extenssa_Assignment.pdf