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Essay Available:
Pages:
1 page/≈275 words
Sources:
12 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:

Expansion Strategies of WeWork and Outcomes

Essay Instructions:

This is a group assignment. You only need to write the part I highlighted in yellow. Which is Executive Summary (150 words). However, please be prepared for the rest parts since this is just part 1 of the report as you can see from the outline. I will definitely need you if we can have a fruitful cooperation.

Assessment task 

You will be required as a team to write up your analysis of the problems outlined in the assessment case, present possible options which the company should consider, and justify which of the options the company should pursue.

●     Choose one case from the list of assessment cases provided. WEWORK

●     Write up a report of no more than 4,500 words (excluding references).

●     It is important that the assignment reflects the students’ own understanding of relevant literature. An effective integration of these materials to the discussion is also vital.

●     Accordingly, at least 10 (ten) academic references MUST be cited along with other non-academic references such as articles from periodicals, newspapers and web pages.

●     References are not included in the word count.

●     Use the APA referencing style.

●     Numberings, headings and sub-headings maybe used. There must be a logical flow of arguments from one section to another

●     Use 12-point Times New Roman font, and 1.5 or double-spacing with 1-inch margins.

A report must have:

●     Title page

●     One-paragraph executive summary

●     Introduction

●     Main body

●     Recommendations

●     Conclusion

●     References list 

Challenges Minson & Gunningham face;

  1. Should WeWork curb international growth in favour of profits?
  2. How could WeWork increase the efficiency of their business?
  3. Should WeWork replicate their Asian Management - based contract rather than the leasing model on a global basis for faster profits? 
Essay Sample Content Preview:

Executive Summary
Student’s Name
Institutional Affiliation
Course
Instructor
Date
Executive Summary
The WeWork company is a real estate system that champions the creation of co-working spaces. The company gained rapid popularity resulting in internationalization through greenfield investments and joint ventures in Asia and European markets. In 2014, responding to global demand, WeWork expanded into foreign markets in cities such as Tel Aviv and London. This was met with intense competition from local firms and other multinationals. In China, for example, Kr Space was a local co-working service platform offering the same service, hence increasing competition. This reports outlines expansion strategies adopted by WeWork and the resulting outcomes. It answers the question whether WeWork should expand globally and diversify its products and services. It discusses the premature rapid global expansion resulting in losses. In this regard, adopting the US’ working culture and other business models in different markets and cultures, such as Asia recognized for a collectivist approach, would not meet the market needs. Additionally, WeWork embraced product diversification in 2016, which, just like the foreign expansion, was premature because it amounted to increased liabilities. The paper concludes that WeWork’s foreign expansion should not be a priority over the profits, and increasing efficiency in their business operations should include adopting culturally friendly models to regions it expanded to. Also, product diversification is a business approach that WeWork should retain.
References
Adiguzel, Z. (2020). Competitiveness of International Business: Management, Economics, Technology, Environment, and Social Study of Cultural Perspective. In Handbook of Research on Decision-Making Techniques in Financial Marketing (pp. 68-91). IGI Global. http://dx.doi.org/10.4018/978-1-7998-2559-3.ch004
Arte, P., & Larimo, J. (2022). Moderating influence of product diversification on the international diversification-performance relationship: A meta-analysis. Journal of Business Research,&nbs...
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