Ecoist Assignment

Business and Marketing
Student’s Name
Institutional Affiliation
Business and Marketing
Ecoist is a company who has an eco-minded lifestyle and assists people adopt a modern life. The company has no classified age, race, nationality or a particular style for its products. The company is determined to eliminate poverty by giving donations to the less unfortunate and by doing so they try to determine the cause of poverty. When they establish the cause of poverty, they apply measures that effectively solve the situation. Therefore, Ecoist is determined to help others at the cause of need.
Question 1
Ecoist uses the product development strategy to market their product in various strategic ways. Ecoist uses enhanced effective communication which is internet to promote their products. When these products are posted online they facilitate the potential buyers to buy across the globe therefore creating an enabling environment for their products to be promoted. An Ecoist also uses product development strategy of accountability. An individual devotes oneself towards archiving successful strategic goals. A successful strategy will result in development of promoting products (Finance Learning Academy, 2012). Therefore, frequency of accountability and effective communication will in return assist an Ecoist to use product development strategy to market their products.
Question 2
Ecoist’s operation strategy supports it to win its mission in various successful strategy and implementation. The first support is to help the company to come out with defined set of goals that are realistic and achievable. Realistic and achievable goals help the company to fully plan its mandates therefore reaching its target and hence accomplishing the proposed realistic mission. Ecoist strategy support also assists it to achieve its mission through allowing the platform of engaging the right people in case of an idea in an organization. These right peoples include the executive members or board of the organization. This also helps the company in its mission through selecting effective channel to communicate strategically across the organization. This method is used to enlighten members of an organization and thus promoting strategy support to the company mission (Virtual Strategist, 2008). T...