Unit VIII Mini Project. Communication Plan. Marketing Essay

Communication Plan
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For the growth of any organization to be realized, there is always the need for consistent and constant change through innovation. This breeds new ideas which can help in the overall growth of the organization as well as give it a competitive edge over its competitors. Coming up with change and innovation in an organization calls for an effective communication process, which basically aims at ensuring there is the encapsulation of all the basics. Under current turbulent economic times, it is almost mandatory that a communications plan reaches or achieves its set goals. The aim of this plan is to set out a clear pathway through which change and innovation can be done seamlessly, within the organization.
The first thing to do in the development of this communications plan is looking at the strengths and weaknesses of the organization. The strengths include a strong organizational culture, self-driven members of staff and ease of access to higher levels of authority. These perhaps make the task a little bit simple, because an organization with a strong organizational culture is also strong in almost every other thing(Keyton,2011). Organizational culture enables new ideas to be easily embraced by the employees without a lot of friction or resistance. The main weakness is the lack of proper follow-up whenever some ideas are implemented. When follow-up or supervision isn’t there, chances of laxity and subsequent disregard of new policies are likely to happen.
The second step is now the formulation of the plan. Training of the employees precedes any other step. The staff should be trained on the benefits of change an innovation, while also looking at the ways they can ensure this is implemented. ...