RUNA: Driving Social Change through Passion and Profit

Runa Case
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Runa Case
Loose Leaf Tea would be the best option for Runa. Producing Ready to Drink Tea (RTD) would take much longer. Waiting to produce a product that could generate significant sales is not something that Runa can afford. They need to proceed with Loose Leaf Tea's production because this will provide them with much-needed sales in the short term. As they produce the Loose Leaf Tea, they can also bring RTD to the market.
The company should certify. Certification will allow Runa to enjoy reasonable pricing and premiums on their products. Furthermore, as noted, the company is in the process of raising more capital. Therefore, even though certification is costly, it is still a worthy investment.
The company should not expand to Peru. It should hold off...