Business Plan: Mimah Quality Food Supplies Company

MQFS Business Plan
Name
Institution
Business Plan
This document gives a general overview of an organization and its plans in terms of viable projects to be undertaken in meeting organizational goals. This paper seeks to briefly discuss the business plan of Mimah Quality Food Supplies (MQFS) in their endeavour to enrich and utilize the market gap identified in California.
General Company Description
Mimah Quality Food Supplies Company is a limited liability company that deals with supply of organic foods that are healthy and highly recommended by health practitioners. It is situated in California where it satisfies its major customers. Our mission is to be the largest suppliers of quality organic foods at affordable prices to our customers.
Products and Services
The company majorly deals in sale and supply of quality organic foods including fresh fruits and vegetables and meat and dairy products. These are offered at affordable prices and closer to customers who find it efficient to obtain. Transportation and discounts are also offered to our loyal and large scale customers (Blair & Robert, 2012).
Marketing Plan
Market research
The company management has taken a careful analysis of the market and found it to have potential for growth in the future. This is due to the nature of its products which are gaining a worldwide preference by many customers. The market provides customers for our products across all ages which is an opportunity for us to fully exploit.
Our market research was conducted from online publications and trade journals on recommendations for healthy foods and the unexploited market gap identified through our customers’ interview and feedback (Blair & Robert, 2012).
Marketing strategy
The company plans to offer quality organic foods at low and affordable prices, offer discounts and transportation services to loyal and large scale customers and locating our attractive stores in popularly identifiable locations.
Promotion
The company looks forward to reach our customers through media adverts, interactive online platforms, use of billboards and posters. Most importantly, one-on-one customer interactions will help reach m...