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Business Discussion: IMC Analysis

Essay Instructions:

Readings:
Juska, J. M. (2018). Chapter 3: IMC Budgets and Objectives. Integrated marketing communication: Advertising and promotion in a digital world. NY, NY: Routledge.
https://courses(dot)lumenlearning(dot)com/marketing-spring2016/chapter/reading-determining-imc-objectives-and-approach/
Tell us a little bit about the organization you've selected. What do they do? How do you think IMC would help them?  After reading the Principles of Marketing module, what "engagement strategies" most reflect what your organization needs to do from a marketing perspective?
(Selected org: pmCAN-please see”Jin_Organization Selection & Channel Audit”)
2. Please share what you think a good "marketing objective" is and why? What makes setting objectives so hard?
3. Lastly, pose a question to your classmates that they can respond to based on the readings.

Essay Sample Content Preview:
Business Discussion
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IMC Analysis
The pmCAN studio is one of the upcoming film and video content creation company in New York City. The organization deals with video and audio production for its clients. They currently have over 10k subscribers on their YouTube channel and a massive following on Instagram. The organization is to provide high quality, empathetic, and easy to understand video content. IMC’s main objective is to ensure the needs of the buyers are made based on their assessment through a designed communication strategy between the buyer and the service provider (Juska, 2018). Being the center for coordination and integration of all marketing, IMC will assemble all necessary communication tools, avenues and sources with pmCAN Company into a seamless open brand to ensure maximum impact on the consumer (Bruhn & Schnebelen, 2017). The major objective of utilizing the company resources is to ensure the client receives high-quality quality videos at an affordable cost. Also, the marketing agency providers ensure that t...
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