Company Markets Itself To The Newly Divorced With A Ring To Sell

Marketing Summary Articles
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Summary of “Company Markets itself to the Newly Divorced with A ring to sell” (https://mobile.nytimes.com/2017/12/03/business/media)
The article talks about a marketing strategy meant to introduce a new product to the market; a book about a divorced woman “The Kickass Single Mom.” The event was sponsored by a company that resells used Jewelry. Many people attended the event and they had an opportunity to know more about the product. The article further points out that according to the CEO of the company John Lincoln, previously the company had a negative connotation and spanned it with a positive experience. This shows that the organization meant to redeem its image by creating a different impression in the minds of the public to attract more sales (Alina, 2017).
In this regard, the article markets two items, the book and the company. The article further outlines the means the company utilizes to increase the sales for instance; it mentions the utilization of online sites like the blogs and also partnerships made by the company. The function grants an opportunity for the message of empowerment. Besides, the company takes fee starting at 20% for $5,000 a ring, less for more expensive one (Alina, 2017).
The article has highlighted some of the key strategies that companies use in marketing their company rather than the products. However, companies create new products with differentially new qualities but the aim of the product is specifically to revive the image of the company in the eyes of the consumers. Also, sponsorships are a great strategy in enhancing company visibility especially for those companies that rarely get into the public domain. The sponsorship worked perfectly for the jewelry company.
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