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Essay Available:
3 pages/≈825 words
5 Sources
Business & Marketing
English (U.S.)
MS Word
Total cost:
$ 12.96

The Importance Of Color That Advertising Company Or Product


Choose a company with a distinctive color. Discuss the importance of color with that company's advertising or packaging as it relates to the different meanings and cultures and segment markets.


Color in Marketing



Date of submission

Color in Marketing

Most enterprises value development of unique and distinctive products. Thus, the marketing managers strive to ensure that such brands become unique and outstanding from those of the competitors. Brands can only possess distinctiveness which enables them to become recognizable and different. Thus, become a distinctive asset. The distinctiveness of products can be used to indicate their prevalent and uniqueness which lead to more recognition and loyalty which result to increased profits. Therefore, managers usually pay attention to colors, logos, typography, taglines, advertising style and mascots. Companies such as Coca-Cola uses color red with a white banner which is unique. Irrespective of the numerous changes that have occurred in Coca-Cola Company especially the evolution of its brands,

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