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APA
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Business & Marketing
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English (U.S.)
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Assignment. Principles of Marketing. Business & Marketing Essay

Essay Instructions:

please write the answer to the two questions listed below according to the book ISBN:978-1337407588(MKTG,Principes of Marketing)
QUIZ- 5 points
Clearly explain with an example, the difference between Advertising and Sales Promotion. Then explain the strategic reason a company would choose to use either one.
DISCUSSION -5 points
What would the long term effect be on a product if a company decided to no longer advertise but to only use a sales promotion strategy?

Essay Sample Content Preview:
Principles of Marketing
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Principles of Marketing
Advertisements are a common way of creating product awareness (Lamb, Hair & McDaniel, 2017). Advertising channels include TVs, radios, newspapers, and social media. Other means of advertising a product include videos, e-mail, blogs, interactive games, and websites. On the other hand, sales promotion comprises all publicizing duties except individual sales and customer relations that focus on improving customer purchases. Sales promotion encourages a high ranking upsurge in response to buying (Lamb, Hair & McDaniel, 2017). The technique involves the use of free products, reduced prices trade excursions, among others. Also, it comprises empirical promotion by creating occasions to help consumers familiarize themselves with brands. Companies choose to advertise because it can reach a wider population o...
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