1 page/≈275 words
Business & Marketing
Advertising to Intermediaries (Essay Sample)
Provide three examples when advertising to intermediaries might be necessary? What are the objective(s) of such advertising? Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. **if possible use source from Essentials of Marketing 12th Edition McGraw Hill ** source..
Market intermediaries are those people or companies mostly known as middle or distribution intermediaries. They play a big role in distribution of a company’s product from the company to end consumer ( HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Jr.+Perreault,+William%22&source=gbs_metadata_r&cad=5" William, HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Joseph+Cannon%22&source=gbs_metadata_r&cad=5" Cannon & HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22E.+Jerome+McCarthy%22&source=gbs_metadata_r&cad=5" McCarthy, 2009). The four basic types of market intermediaries are the agents, distributors, wholesalers as well as the retailers.
Though a company would like to have the control of the market for its product, at times it is necessary to involve intermediaries in the marketing processes. In a si...
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