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Pages:
3 pages/≈825 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Analysis of Marketing Strategies

Essay Instructions:

Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages
1. Analyze marketing strategies in reaching markets with their products or services.
2. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.
3. Conclude with the integrative strategies used in today's global environments to reach targeted markets and maximize marketing dollars spent.
4. Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.

Essay Sample Content Preview:

Marketing
Name:
University:
Marketing
Analysis of marketing strategies involve asking the 5W1H question, when, what, who, which, where, and how. In order to get products or services into the market, these questions enable effective analysis of marketing strategies. Why denotes an objective or reasoning behind doing something either selling a product because there is a need in the market or the company has created the need. Well-defines objectives ensure that the company does not waste resources or time for selling or marketing a product or service.
When defines the accurate time for marketing and selling products or services. It can also show a situation, a deadline, or date. A time-bound strategy is cost effective. When there are no deadlines, there is no sense of urgency and every goal becomes achievable. Hence, every strategy and objective should be time bound.What define the products or services that need marketing or sale, or things involved. This enables creating and implementing a strategy that has cost, subject matter, and time. Who defines or shows the team mandated to sale products. It also includes partnerships with the company to increase marketing of products or services. To make a strategy using this criterion it involves an input- marketing tea, colleagues, stakeholders, and employers and an output-target audience.
Where denotes a direction in the process of development. It also denotes location. It shows the direction of marketing strategy to enable highest possible returns. A company differentiates a good strategy from a bad strategy by the ability to move in the right direction. How denotes the method for implementing or creating a strategy. These tools above can analyze a marketing strategy or help build one.
Marketing strategies include marketing mix before implementation of marketing plan. This marketing mix is a set of actions a company uses to promote its brand in the market.Marketing mix include the four Ps such as product, place, price, and promotion. Each of the components has a marketing tool. Products are goods and services companies offer to their customers. It provides quality, variety; it holds the brand name, offers services of the company, and the features it offers. They should offer a minimum performance level above other tools in the marketing mix. The price is the amount customers are willing to pay or purchase their products; it shows prices, allowances, payment, and credit terms.
The price also reflects and depends...
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