Three Alternative Strategies. Free Samples, Advertising, Drop branded

Three Alternative Strategies
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Three Alternative Strategies
1 Free Samples
Tremco can offer free samples to consumers. Here, the company can give small trial aerosol cans with the product. Free samples will be an effective way of creating brand awareness of the product. Potential buyers will get to know what the product can do. Additionally, free samples will assist the company in collecting feedback from clients. Giving the product to real people will allow the business to get constructive criticism from individuals who have tried the product. Given that Tremco wants to increase its market share getting feedback from the market will be critical for planning.
However, the free samples will put a strain on the budget of the company. The executives of Tremco have allocated a budget of $100,000 for the coming year. While the company can use a maximum of $25,000 for free samples, this is still expensive. Furthermore, there is no guarantee that free samples would generate any revenue in the future. There is a growing number of freebie hunters who want free things but do not have the intention of purchasing the product in the future. The company could spend $25,000 and still generate fewer sales.
2 Advertising
The company can use radio, magazines, and television for advertising Mono Form products. Advertising would lead to mass persuasion which is likely to increase sales. Through advertising, Tremco is in a position to expand the existing market attracting more clients. Additionally, mass med...