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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Business & Marketing
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Essay
Language:
English (U.S.)
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Topic:

Social and Ethical Aspects of Advertising and Promotion

Essay Instructions:

Social and Ethical Aspects of Advertising and Promotion




 




 





Advertising is informative.

Versus

Advertising is manipulative.

 

 

 

 

 

 

 

 

 

Advertising aimed at children helps them develop important consumer-socialization skills.

 

Advertising aimed at children is unethical.

 

 

 




 




 




Research a single pair using the Opposing Viewpoints in Context database, available in the Specialized Resources section of the University Library.




            Cut and paste:  https://library.phoenix.edu/home




 




Include a defense of the pro position and arguments for the con position, as well as counterarguments and closing rebuttals for both positions. Select only one set for this assignment.




 




Submit a 700- to 1,050-word summary of your position.- I only need to supply approx 350 – 400 words.




 




Cite at least two references other than the course texts.




 




Support your arguments with credible sourced information rather than your opinion.




 




Format the paper according to course-level APA guidelines.




 




            This is a team project so one of my teammates suggested the following.  I hope this helps:




 





  • Pro Argument: Children will eventually become consumers, and are effective at moving their parents towards products, whether they are aimed at children (toys) or are just general products (soft drinks, food, etc.)

  • Pro Counterargument: Children are not old enough to understand what is best for them, and parents rarely make important decisions based on children's outlooks.

  • Con Argument: Because of their age, they can be easily manipulated, children should not be directly advertised to.

  • Con Counterargument: Rules and regulations are in place to ensure that advertisements towards children are ethical.

Essay Sample Content Preview:

Social and Ethical Aspects of Advertising and Promotion
Name
Institution
Social and Ethical Aspects of Advertising and Promotion
Pro Argument
Children are bound to become consumers as they grow up and advertising plays an integral role in helping them develop important consumer socialization skills. Consumer socialization in this case is the process through which children gradually learn the norms, rules, and habits associated with purchase practice (Šramová, 2017). During the process, children acquire knowledge, skills, and attitudes that help them function well as consumers in the marketplace. As the children learn how to purchase items due to the influence of advertising, they develop the competence of how to deal with the economic world (Šramová, 2017). They learn how to work with money and consequently understand the value of money. In this sense, advertising helps children gain important behaviors, knowledge, attitudes, and opinions that are integral in the world of economy.
Pro Counterargument
While advertising to children can help them gain valuable knowledge about the marketplace, it is important to recognize that they are not old enough to understand what is best for them and their parents rarely make decisions based on children’s viewpoints. Children are characterized by inexperience and the inability to critically reflect on the information received through advertising (International Chamber of Commerce, n.d.). Therefore, given this understanding, it is not right to advertise to children with the notion tha...
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