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3 pages/≈825 words
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Business & Marketing
English (U.S.)
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Organization Analyzes (Essay Sample)

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ORGANIZATION ANALYZES Name Institution affiliation Course Date of Submission Organization Analyzes Procter and Gamble`s history goes way back in 1837 when it began making soaps in Cincinnati. Today the company is a Fortune 500 American multinational that has maintained its headquarters in Downtown Cincinnati, OH, from where it manufactures a wide range of consumer goods. At the turn of the twentieth century, the company started diversifying across a broad range of branded and packaged consumer goods. This diversification was as a result of three factors, the first one is P&G`s creation of a central research laboratory which happened in 1890, and would later become the source of many new products. The second factor that led to the diversification was the establishment of a market research department which happened in 1924. The third factor was the invention of brand management; which was an organized system where the individual products would be assigned to particular brand managers. The organization had well down systems and structures from its inception in 1887 for instance P&G pioneered a profit sharing program where the employees would be granted an ownership stake in the company. This worked towards helping employees be able to connect their important roles with the success of the organization. In 1924, like stated, P&G made another first where it pioneered deliberate, data based market research where it involved its customers. It is a forward-thinking approach that enabled the company to improve customer understanding, to anticipate the needs of the customer and to respond to respond to those needs with products that were bound to improve their daily lives. Fast forward to 1994, and P&G again became only the first company to start formally responding to the correspondence from their customers by establish Customer Relations department. This was an addition to their 1973 instituted toll-free telephone numbers as well as emails in 1980s. This extensively enhanced customer ability to reach the company and to keep the customer on enlightened and at the heart of all that they do. In 1995, P&G developed Crest in conjunction with the Indiana University, a collaboration that introduced the world market to a revolutionary product that uses fluoride to prevent tooth de...
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