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10 pages/β‰ˆ2750 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Strategic Marketing - Objective Planning for Cheese company

Essay Instructions:

Strategic Marketing - Objective Planning .
Create and name a new Cheese company, then do its objective planning.
There is a guide in Excel attachment( "Guide 2 - Through Micro-segmentation") you need to meet all these requirements from that.
There are 7 sections you need to analysis for this assignments,
1) Macro Challenges 2) Macro SWOT. 3) Positioning. 4) Market segmentation 5) Segment profiles. 6) Micro Challenges. 7) Micro SWOTs
There are several attachments you might found help to write your papers
1) Macro Challenges : 2 attachments (Challenges, Goals and Objectives&Macro Challenges)
2) Macro SWOT. : 3 attachments (Note re Opportunities and Threats& SWOT Analysis doc & SWOT Analysis pdf)
3) Positioning. 2 attachments( Positioning doc & Positioning pdf)
4) Market segmentation 4 attachments(Market segmentation doc & Market segmentation pdf & Marketing to Business Customers pdf & Segmentation Cheat Sheet)
5) Segment profiles. Do yourself
6) Micro Challenges. Do your self
7) Micro SWOTs. Do your self
Make sure the guides are all in the Excel sheet, please include all the requirements.
For this paper, Please make sure you follow the instructions in the Excel attachments. "Guide_2_-_Through_Microsegmentation-1_(1).xlsx"
NEED TO SUMBIT ON THE Turnitin. Will check similarity.
Submission will be sent to Turnitin to be electronically reviewed for plagiarism.
Make sure you did your own work, use your own language to answer all the questions

Essay Sample Content Preview:

Objective Planning
Student’s Name
Department, Institutional Affiliation
Course Name and Number
Instructor’s Name:
Assignment Due Date
Table of Contents Cheesseen Company....................................................................................................................... 3 Macro Marketing Challenges........................................................................................................ 3 Macro Marketing Challenge I...................................................................................................... 3 Rationale............................................................................................................................................................................... 4 Macro Marketing Challenge II..................................................................................................... 5 Rationale............................................................................................................................................................................... 6 Market Segmentation..................................................................................................................... 8 Macro Market Segment................................................................................................................ 8 Micro Segment I........................................................................................................................... 8 Characteristics..................................................................................................................................................................... 8 Position Statement.............................................................................................................................................................. 9 Micro Challenge I............................................................................................................................................................... 9 Rationale............................................................................................................................................................................. 10 Micro Segment II........................................................................................................................ 11 Characteristics.................................................................................................................................................................. 11 Position Statement............................................................................................................................................................ 12 Micro Challenge I............................................................................................................................................................. 12 Rationale............................................................................................................................................................................. 13   References..................................................................................................................................... 15
Cheesseen Compan...
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