A Strategic Analysis on the Khols Department Store

A Strategic Analysis on the Khols Department Store
Name
Instructor
Business and Marketing
June 2021
Introduction
This paper serves as an accurate and strategic analysis of the Kohl Department Store which is former corner store that has now expanded and grew into America’s top departments store chain. It’s slogan is “Expect great things”. It is a store for American families and has strengths and weaknesses. I will give a brief backgrounder of the Khols’ Department Stores and then discuss in detail the financial status of the company and what problems they encounter as their business operations continue to expand and grow. According to the MBA Skool Team researchers that Khols has strengths such as it already has over 1000 shops scattered all over America and is considered as a part of the top twenty largest department stores in the USA thus having over a hundred thousand employees working for the Company. In addition, all the stores of Khols are recognized on a national level as a Brand name with a very high repute in the quality and services they offer to their clients. The Company sells branded merchandise, labels that are exclusive and branded goods and items that are private in nature. They sell items from electronics, clothes, kitchen and household items to accessories hence their earnings and profit are assumed by its clients to be in huge sum.
In addition, after studying and making an assessment of the financial situation of Khol then more opportunities will open up for the Company that are hereby enumerated in the subsequent paragraphs. A few of these opportunities refer to a greater flow of income from customers due to quality goods and improved marketing features. Another is to be able to open or pave ways for an international market owned by Khols which would not only help thousands of employees but also expand their territories and have a greater number of repeat clients. Another possible opportunity for revenue increase is the process of acquiring smaller chains of retail stores. A huge deal of percentage will be earned by Khols, if it becomes the owner of smaller entreprises.
Strategic Analysis of the Company’s Current Financial Operations of Khols Department Stores
Based on the research made by CNBC writer Thomas L. (2020) that Kohl’s gave a financial statement that there has been a 13.3% decline in November 2020 during the quarterly net sale by reason of the less sales of footware and apparel due to the corona virus. Sadly, sales on the Khols stores fell by 13.3 % even if there was increase in online sales. By 2020’s quarterly net sales, the pandemic gravely affected the sales of the company since people and consumers who went to the store trickled down in numbers due to the limited visitations allowed in the Khols shops. However, despite the situation, the owner, staff and employees of Khols are said to be well positioned as opposed to rivals. As we’ve all heard, last year during the start of the pandemic, huge businesses have ended up bankrupt and closures were made by the several stores of Khols in the USA. Although, sales revenues are slow and has grown lower, Khol immediately cut its inventories and lesser discounts were made which kept...