Marketing and Distribution Letter

Marketing and Distribution
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Due Date
Marketing and Distribution
A letter to web development Company
Linaty Limited Company
987 Widget Street
Los Angeles, California 9002
14 March 2021
Mr. Winston Bradley
Managing Director
Binary Technologies Limited Company
124 Alphabet Drive
Miami, Florida 33111
Dear Mr. Winston
I am writing to inform you on the details of the new product we are looking forward to market with your prestigious company.
Product description
The new product to be launched is Civet coffee, commonly known as Luwak. Kopi luwak is a coffee brand produced from coffee beans that have been partially digested and excreted by the Indonesian palm civet CITATION Taw19 \l 2057 (Tawali & Laga, 2019). It is a unique coffee brand with a sweet, earthy, and smooth flavor profile with a hint of chocolate. Kopi Luwak is a rare product and the most expensive gourmet coffee in the entire world. It has a caramel and yellowish-green color, unlike usual coffee and dark chocolate.
Kopi luwak offers immense benefits to consumers compared to usual coffee. For instance, its low acidity prevents stomach complications, protects individuals from severe cancer, protects one against cognitive decline and dementia in life, reduces high levels of migraine, and strengthens teeth. Kopi luwak is the ideal, natural drink that offers the most exclusive pleasure and utility in consumption. Its unique properties make it remain the rarest and expensive coffee brand.
Market and Distribution Channel
The targeted audience for the Kopi luwak coffee brand is the wealthy and working-class families. Bearing in mind that this is a relatively expensive product with one coffee cup ranging from $35-$80, then the target consumers should be well-earning people. It can also be marketed to young people who want to evade the dangers of suffering from cancer. The best consumers of Kopi luwak are known to be residents of countries like China, Japan, and...